Introducing a workshop involving a variety of members
Thoroughly tackling self analysis and analysis of the competition from the user's perspective
Using "prototyping" to visualize ideas in a short period of time
On May 11th 2012, seven Loftwork members and eight ZKAI members gathered at ZKAI Co.,Ltd in Mishima City, Shizuoka, to carry out a day workshop.
Experiencing the power of collective wisdom in a workshop with a variety of members
The construction and management of a website does not end with just one supervising department. Every year people throughout a company wonder aloud about how to organize and implement various web site issues. They wonder how to instill the significance of their policies in each department. Satoshi Mizoroki, head of web publicity in ZKAI's advertising and publicity department, turned to Loftwork for an opportunity to include employees besides just "the usual web management people" in going back to the user's perspective and organizing the direction of the next steps to web development.
"What kind of person are you?": Introductions and empathy mapping
10:00 am. After a simple explanation of the day's schedule, the workshop started with "other introductions" instead of self introductions. Loftwork members and ZKAI members who didn't know each other paired up, interviewed each other, and introduced each other to everyone as a game. Compared to self introductions, this had the effect of putting each person's background and interesting experiences in the spotlight, and some of the introductions stepped into very private territory.
Building the skeleton of a website with pen and paper
In the final stage of the workshop, we wrote down the ideas that came up in our self analysis as more concrete "prototypes". Two of our four groups created "content maps" to organize the structure of pages and their contents for the whole website (or part of it). Loftwork producers in these groups composed the structure of the website while giving advice from a producer's perspective on the flow leading users to the end goal (= membership or requesting materials).
The other two groups came up with two pages each of more concrete "page layout charts (wireframes)". They created detailed pages while tweaking the placement of menus and navigation bars, paying attention to the flow of each page's contents. With the help of experienced Loftwork directors, it seemed as if they were really designing an actual website.
Even 7 hours is "not enough time"!
Afterwards, survey responses from the ZKAI members who participated were generally "satisfied"! Many people had a "stimulating experience" taking off the "frames" they are normally stuck in without realizing it, going back to the user's perspective and working with members of another company. It seems we can say that we achieved just the results we were aiming for.
And as for the fact that we took a whole day, some participants said that "it was a long time, but it went by very quickly", "there almost wasn't enough time", and "it's too bad the time was so short". It would become like a "retreat" if we made it any longer, but perhaps it was a bit much to finish everything from careful analysis of the current situation to proposing solutions in one day.
The output of this day will be used as valuable ideas for "subject lists" for the next project, and also for concrete policy discussions. Loftwork is continuing to work with ZKAI as its web strategy partner, giving shape to participants' questions of "So, what exactly should we do?" and engaging in constant web development.
*The contents, customer information and the information of the director in charge, are all based on the time of publication of this article. There may be possible changes now.