Renewal of a branding strategy platform for Ritsumeikan University
Seven years have passed since the previous renewal of the website and its existing structure and design felt lacking in its purpose to communicate information efficiently. Furthermore, the vast amount of information from each individual department were not being effectively utilized.
While taking into account these issues, as part of its branding strategy, the Ritsumeikan University website has been renewed as a platform to promote understanding of educational research and content that spreads awareness about student activities in the university.
The direction of the renewal was formulated based on interviews and competitive analyses of the 10 departments
Based on interviews and competitive analyses of each department, keywords for information design priority and the direction of the design were extracted. As a result, the four axes that were picked out were "Beyond Borders is diversity", "User's point of view rather than that of an administrative organization", "Editorial content", and "Targeting people outside the university". In addition, Beyond Borders = Diversity is placed in the lower part of the homepage to represent diversity as a strong point of the university. Points have been organized to more easily convey the university's strengths.
Simultaneous revamp of three websites: Japanese and English versions of the university website, the corporation website and the extracurricular activity website
In addition to adding English versions for the university websites, the extracurricular activity site "SPORTS & CULTURE" and the corporate site were also renewed at the same time. We were also in charge of the planning and shooting of the video displayed at the top of the extracurricular activity website.
Voice of Customer
It was a renewal of hundreds of web pages, and there was a wide variety of decisions to be made, from big matters to the fine details such as design and the settings of the input fields of design and news articles. Despite this, because Loftwork politely explained the basis for their choices and presented some alternatives, I think the decision-making process by the university was able to go smoothly. Although the finished sites received mixed reviews, the P.R. Division has voiced their approval of the site as it has been enhanced to become a platform to launch content regarding research and student activities, so we are satisfied with the result as it delivered what we had aimed for initially.
Ritsumeikan University spokesman