What is FabCafe?
The word “Fab” contains two meanings: FABrication, which is not limited to the logic underpinning mass production and markets, and FABulous. FabCafe is a place to convey and propagate the spirit of “Fab” in lovely, fun, easy to understand way.
In the Cafe space, where people will gather, meet each other, and make connections, we will arrange digital fabrication machines such as laser cutters and 3D printers. It functions not only as a cafe, but as a cooperative working space, and a creative space in which people can freely enjoy making things, whose value continually increases. Based on creations by Loftwork and Creative Director Toshiya Fukuda, FabCafe opened in Dogenzaka, Shibuya in March 2012 as a hub for creative collaboration which would give birth to a future of new craftsmanship.
FabCafe continues to expand its creative network, with eight locations in six countries, including locations in Tokyo and Hida in Japan; Taipei, Taiwan; Bangkok, Thailand; Singapore; Barcelona, Spain; and Tours and Strasbourg in France.
Why not come to FabCafe Tokyo?
1-22-7 Dogenzaka, Shibuya, TokyoView on Google Maps
Monday-Saturday 10:00-22:00; 10:00-20:00 on holidays
Collaborations with FabCafe
FabCafe offers services not only to individual guests, but to businesses, schools, and governments. FabCafe and Loftwork have achieved various results together, including community formation through product development in cooperation with the FabCafe community, which uses open collaboration techniques, as well as promotional campaigns and approaches to the global creative community.
New business development/community development
Using our technology and products, we want to expand the various possibilities which are only found at our company…Why not take up the challenge of developing products together with the FabCafe and Loftwork communities?
For example, with “foop,” an IoT hydroponics cultivation-capable device developed by Delta Electronics, we implemented the Ideathon, in cooperation with women who have high awareness of the creative and IT fields, and investigated what virtues were created from IoT-ification and the machine’s hydroponics capability. Based on these ideas, FabCafe’s producers supported the coordination and commodification of professional product designer and UX designers. We created promotional websites, which became extremely popular products immediately after advance sales began.
Along with Brother Industries, we developed services to go along with our tape creators, starting from the pre-sales prototype stage. These were developed not to be used not only by businesses, but consumers as well. At the time the products went on sale, we held promotions in cooperation with Happy Printers, Makers’ Base, the Ikejiri Institute of Design, and others. These reached not just creatives but a broad base of people, including children.
Creating a space for crafting
Using the knowhow which created FabCafe locations worldwide, it is possible to create domestic and international cafes containing both crafting spaces which give birth to communities and spaces which give birth to innovation.
There are extensive possibilities for interaction, from choosing a space to interior design, equipment selection, and service development.
Program design for educational institutions/schools
In the Autodesk Fusion360 Catalyst Program, we trained eight students from Keio University, Chiba University, Kogakuin University, and Nippon University as ambassadors. Based on the support of FabCafe, over the course of about three months, the students independently planned, implemented, and reported on seven promotional events. With Slush Asia, we, along with volunteer student staff, sponsored Junction Asia, which gathered over 300 participants from across the world. We supported innovative craftsmanship over the course of two days.
Collaboration x Creators
Creators gathered at FabCafe may collaborate with loftwork.com, an Internet portal bringing together a further 25,000 people.
For example, in “Make it Yourself,” a collaborative project between FabCafe, creators, and businesses, 5 creators, over the course of half a year, used a Brother-brand embroidery machine to produce works cramming in many different ideas. Along with Roland DG, we held a contest to design leather sandals using UV printers.
We have prepared promotion plans using FabCafe shop locations. At FabCafe, there are a large number of people, primarily creative workers in their 20s-40s, who are well-attuned to new technology. For this reason, we implemented a campaign allowing creators to personally experience Microsoft’s high-end Surface Book PCs. We established booths at our shops where people could experience the Surface Book, and we developed a creative work personal experience menu. We produced everything from in-store decorations to creator interviews, created booklets and panels, and implemented shop-front informational questionnaires; as a result, we were able to develop effective promotions which reached many people.
Additionally, we have achieved promotional results through anime, manga, and films, including Space Brothers and GANTZ:O. Approaches are even available to us without FabCafe, such as broadcasting clips on large monitors in our shops and produced original goods on-location using Fab machines. Additionally, we have achieved numerous results with Brother, Roland, NEC Lenovo, Nissan, and NTT.
We want to reach the global network of creators. We can implement a global FabCafe network, which has extended to six countries.
At the You Fab Creative Awards, a global creative award ceremony which FabCafe sponsors each year, works from 30 countries across the world are brought together. In 2016, the Yamaha Award, a special prize from the Yamaha Corporation, was established, and events were held at FabCafe locations worldwide, including Taipei, Bangkok, Barcelona, Toulouse. This offered an opportunity to directly reach each nation’s local creative community.
Shop Visitors:130 average (per day); 230,750 total (over approximately 5 years)
Customer groups: Men and women, primarily in their 20s and 30s but as old as 50s, connected to creative and IT fields; on weekends, proportion of women and parents with children (10s-30s) increases
Number of ideas implemented: 12,677 (Fab points over approximately five years)
Number of events implemented: 647 (Events over approximately five years)
Media appearances: 15,00 (Number of media articles including information about FabCafe)
Facebook likes: Approximately 15,000
Twitter followers: Approximately 6,700
Summary of media appearance results (partial)
NHK Early Morning, TBS King’s Brunch, TBS Hanamaru Market, Fuji TV Alarm Clock TV, TBS N Star, TV Tokyo World Business Satellite, NHK Good Morning Japan, Nippon TV Zoom In Saturday, NHK Radio, Nippon Broadcasting System, JWave, and many others
Nikkei, Asahi, Yomiuri, Tokyo, Sankei, Aera, MyNavi, Yahoo, Nikkei Business, GIZMODO, Pen, MdN, JJ, Soen, FUDGE, and many others
National Geographic、BBC、The Guardian、Newsweek、FOCUS, etc.
Summary of media publication results