Presenting plans featuring local qualities and each team’s various angles
Each team name was borrowed from the Seven Gods of Good Fortune. The titles of each team’s presentation were as follows. The interesting titles raised expectations!
- EBISU – The Island that Welcomes You Home
- DAIKOKU – Virgin Landscape
- FUKUROKUJU – Koikuchi Shodoshima
- JUROJIN - Binz.me
- BISHAMONTEN – Shodoshima = Learning
- BENZAITEN - CYCLE OF SHODOSHIMA
- HOTEI - TERAKOYA SHODOSIMA
The winning team brought true life in the form of a prototype.
Some teams made logos, some teams appealed with videos, some teams bottled up specialty goods of Shodoshima, some teams made presentation materials with cute brochures, etc. Each team came out with richly unique materials, procedures, and presentation methods as a result of hard work in between their duties!
These are the three teams that won the white-hot qualifying round (5-minute presentations) and moved on to the final round.
・BENZAITEN who proposed a new relationship between bicycles and Shodoshima with “CYCLE OF SHODOSHIMA”
・FUKUROKUJU who proposed the idea of creating new media and bringing in a managing editor from outside the island to breathe in fresh air with “Koikuchi Shodoshima”
・JUROJIN who proposed gifts of the island’s specialty items such as olives packed into bottles, a shape with mass appeal, with “Binz.me”
What can we do with the power of creative? The outcomes of seriously considering is...
Loftwork focuses on the theme of “using the power of creativity to iron out business innovations together with clients”. What’s essential for local revitalization is the same, “the power of innovation”.
Unfortunately, Team EBISU wasn’t able to make it to the final but we were able to think a new on “what we can do” and “what can be done with the power of creativity” by facing the “regional problem solving” of Shodoshima. The various opinions of the people of Shodoshima and hands-on practice were very educational!
For coming up with next year’s company introduction, we held a “world café format” workshop with all Loftwork members. I’m sure there are also some people who are thinking, “what’s world café format?” …In truth, it was my first time as well.
Put simply, it refers to a discussion technique based on the idea that “knowledge and wisdom are not born in functional meeting rooms but instead emerge in spaces such as ‘cafes’ where people can converse openly and freely build networks.”
Loftwork 2012 is “pregnant”?
Now then, what we took on this time was an all-staff brainstorm of “what kind of ‘chemical reaction’ can we trigger in the people involved with Loftwork using next year’s company introduction?” The flow of the workshop was as follows.
- Make six groups of 5-6 people and sit around tables
- Using the paper on the table, brainstorm freely for 20 minutes
- One member from the table shall remain as “table host” while the others move to any table they likeAfter changing members, further discussions for 20 minutes
- Afterwards, members who moved shall return to their original tables and groups will have 20 minutes to prepare presentation content
- Each team shall present their results
- Everyone will vote on the best presentation!
Here I would like to introduce just a bit from each team’s presentation!
For us first-timers to Shodoshima, this year’s idea proposal was quite a challenge. But, having time to think earnestly, experience the island’s nature and industry, and being able to have the opportunity to interact at length with everyone was the foremost achievement of camp. Because of the experiences of this year’s camp, each member thought about how they can utilize the “power of Loftwork” and strongly felt they would like to continue to move forward.
We would like to sincerely thank the people of Shodoshima as well as Mr. Kuroshima who helped with local planning, Mr. Tsubaki who enlivened members with valuable feedback, and the mayor of Shioda Town for taking time out of his busy schedule to attend our presentation contest.